Rafael Castello，美国纽约设计师
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Rafael Castello

Verified Expert  in Design

Designer

Location
纽约，纽约，美国
Toptal Member Since
May 24, 2017

拉斐尔是一位拥有超过15年经验的设计领导者, 在纽约为五角大楼工作, Droga5, BBDO, and Dentsu. 他的设计实践经常受到最相关艺术的启发, media, and tech innovations; his aesthetic is minimalist, engaging, and playful. 拉斐尔曾为财富500强品牌设计，如伊索、乔巴尼、健怡可乐、可口可乐等&J, Oral-B, and Under Armour. 他拥有欧洲和美国顶尖学府的学位.

Website RedesignWebsitesCampaign DesignUser Interface (UI)Brand StrategyUI DesignDesign SystemsUX DesignBrandingWeb DesignArt DirectionTypographyUI ComponentsProduct DesignWeb UXAdobeFood TechEditorial DesignTestimonial VideoDesign

Portfolio

Work Experience

Creative Director

2010 - PRESENT
Those Who Play
  • Designed user experiences, brand designs, patterns, icons, and typography; led concept ideation; and conducted visual research for clients.
  • 为知名品牌研究设计视觉方向, 包括创意信息, design, audience engagement, and affordance.
  • 领导社交媒体活动的创意和执行工作, games, digital platforms, print materials, 以及财富500强企业的产品.
  • 为财富500强公司在美国市场制定新产品的发布和传播策略.
技术:Adobe体验设计(XD), Web UX, Web UI, Campaign Design, Design Strategy, Graphic Design, Social Media Campaigns, Websites, Responsive, Website Redesign, Sketch, Adobe CC, UI Components, Webflow, Squarespace, Shopify Plus, InVision, WordPress, Design Direction, Unity3D, Cinema 4D, Games, Mobile Game Design, Art Direction, Product Design, UX Design, Branding, eCommerce, Design Systems, Adobe Creative Suite, Visual Design, Design Thinking, UI Design, Mobile Game UI, 3D Design, Web App UI

Associate Creative Director

2019 - 2019
Saatchi & Saatchi New York
  • 在Oral-B网站(oralb)的重新启动中发挥了关键作用.com).
  • 为所有市场的形象提供创意指导和方向咨询.
  • 为重新启动的所有方面创建组件库.
技术:Adobe体验设计(XD), Web UX, Web UI, Campaign Design, Design Strategy, Graphic Design, Social Media Campaigns, Websites, Responsive, Website Redesign, Branding, Sketch, Adobe CC, UI Components, Client Management, Vendor Selection, 可视化组件库(VCL), Visual Research, Art Direction, Design Systems, CGI, Design Thinking, UI Design

Art Director - Design Lead

2015 - 2015
360i (Dentsu) New York
  • 设计并推出丰田协同安全研究中心(CSRC)在线平台.
  • 为丰田移动基金会设计并监督生产.
  • 管理与开发和生产团队的日常关系和融洽关系.
技术:Adobe体验设计(XD), Web UX, Web UI, Campaign Design, Design Strategy, Graphic Design, Social Media Campaigns, Websites, Responsive, Website Redesign, Adobe CC, UI Components, User Interface (UI), Banner Campaigns, Social Media, Research, Images, Sketch, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Branding, Adobe Creative Suite, Design Thinking, UI Design

Creative

2013 - 2014
Droga5 New York
  • 帮助乔巴尼在美国推出电子商务平台和社交媒体视觉指南.
  • 为安德玛(Under Armour)设计并推出了一个网站宣传活动.
  • 在美国为健怡可乐策划并发起了一场宣传活动.
Technologies: Web UX, Web UI, Campaign Design, Design Strategy, Graphic Design, Social Media Campaigns, Websites, Responsive, Website Redesign, Branding, Sketch, Adobe CC, UI Components, Website CMS, WordPress, Adobe InDesign, Adobe Illustrator, Adobe Photoshop, Adobe Creative Suite, Design Thinking, UI Design

Senior Art Director

2013 - 2013
McGarryBowen New York
  • 为联合航空公司发起了全球在线广告活动.
  • 在制定新的商业方案方面发挥了关键作用，最终帮助公司赢得了两个新客户.
  • 管理日常工作，指导一个由四名作家和设计师组成的团队.
Technologies: Web UX, Web UI, Campaign Design, Design Strategy, Graphic Design, Social Media Campaigns, Websites, Responsive, Website Redesign, Sketch, Adobe CC, UI Components, Market Research, Testimonial Videos, Research, Strategy, Content Strategy, Marketing, Ad Campaigns, Adobe, Art Direction, Adobe Creative Suite, UI Design

Senior Art Director

2012 - 2013
BBDO
  • 为AT构思和设计数字活动&T，包括电子邮件营销、横幅、微网站和社交媒体平台信息.
  • 为百事超级碗赞助活动创建数字宣传活动.
  • 在该机构的新业务开发工作中发挥了关键作用.
Technologies: Web UX, Web UI, Campaign Design, Design Strategy, Graphic Design, Websites, Responsive, Website Redesign, Adobe CC, UI Components, Fortune Global 500, Microsites, Banner Campaigns, Social Media Campaigns, User Experience (UX), Adobe Creative Suite, UI Design

Senior Art Director

2009 - 2010
adrenaline (MDC Partners)，纽约
  • 与多学科团队合作，将创意概念转化为数字媒体.
  • Concepted, designed, executed, 并为三个新的商业客户提供项目设计服务，并发挥了关键作用.
  • 发现新的市场机会, 制定发布策略, 并领导执行一个新的, 为西班牙裔社区提供移动媒体的专门机构.
Technologies: Web UX, Web UI, Campaign Design, Design Strategy, Graphic Design, Social Media Campaigns, Websites, Responsive, Website Redesign, Adobe CC, UI Components, New Business Development, User Experience (UX), Mobile Apps, Social Media, Adobe Illustrator, Adobe Photoshop, UI Design

Designer

2007 - 2008
The 7th Art Group New York
  • 为美国和阿联酋的房地产开发商和奢侈品牌进行包装和抵押品的材料探索.
  • 设计制作新闻广告、品牌提案、高端宣传册.
  • 设计演示文稿，网站和购买点解决方案.
  • 服务的客户包括伦威克酒店、文华东方酒店、摩达岛酒店和广场酒店.
Technologies: Web UX, Web UI, Campaign Design, Design Strategy, Graphic Design, Websites, Responsive, Website Redesign, Adobe CC, Visual Identity, Luxury Goods, Branding, Print Production, Package Design, Editorial Design, Production, Ad Campaigns, Adobe Creative Suite

Art Director

2004 - 2005
SCPF (JWT) Barcelona
  • 为全球电视和平面广告活动提供概念化的想法和研究视觉参考.
  • 参与沃达丰、帝亚吉欧品牌、宝马汽车等项目.
  • 协助拍摄照片，以确保符合客户和品牌的需求.
技术:网站用户体验，设计策略，平面设计，网站，网站重新设计，Adobe CC，写作 & 剪辑，文化黑客，流行文化，电影 & 电视，视觉研究，Adobe Photoshop
2006 - 2008

通讯设计理学硕士学位

普拉特学院-纽约，纽约，美国

1999 - 2005

广告、新闻和商业传播文学学士学位

西班牙潘普洛纳纳瓦拉大学

JANUARY 2016 - PRESENT

Unity3D

PlayCrafting NY

JANUARY 2014 - PRESENT

Product Management

General Assembly

Tools

Adobe CC, Adobe Creative Suite, Adobe InDesign, Adobe Illustrator, Figma, Adobe体验设计(XD), Adobe, Sketch, Illustrator CC, Maxon Cinema 4D, Adobe Photoshop, Cinema 4D, InVision, Shopify Plus

Languages

C#, HTML, CSS

Industry Expertise

Food & Beverage, Film & 电视，奢侈品，游戏，市场营销

Platforms

MacOS, WordPress, Webflow

Other

eCommerce, Website Redesign, Responsive, Design Systems, Websites, Campaign Design, Social Media Campaigns, UI Components, User Journeys, Use Cases, User Interface (UI), UX Design, Product Design, Illustration, Responsive Web Design (RWD), Web UX, Web UI, Branding, Creative Direction, Game Design, Art Direction, Typography, User Experience (UX), Graphic Design, Design Direction, Foodtech, Technical Design, Web Design, Design, Marketing Design, Digital Ad Design, Brand Strategy, Design Thinking, UI Design, Print Design, Visual Design, Mobile Game UI, 3D Design, Web App UI, Social Media, Website CMS, Wellness, Luxury Industry, Editorial Design, Interaction Design (IxD), Web Research, Apps, Atomic Design, CGI, Component Libraries, Product Styling, UX Roadmaps, User Stories, Annotated Wireframes, Communication Design, Unity3D, Scrum, Agile, Pitch Decks, Banner Campaigns, Pop Culture, Culture Hacking, Writing & Editing, Production, Package Design, Visual Identity, Mobile Game Design, 可视化组件库(VCL), Vendor Selection, Client Management, Ad Campaigns, Content Strategy, Strategy, Research, Testimonial Videos, Squarespace, Mobile Apps, New Business Development, Microsites, Fortune Global 500, 3D, Annual Reports, Infographics, Image Retouching, Design Strategy, Still-life Photography, Print Production, Icon Design, Systems, English-Spanish Translation, Unity3D AI, Market Research, Market Research & 分析，视觉研究，图像，统一

Experience

Editorial Design - 20 yearsBranding - 15 yearsDesign Systems - 15 yearsUX Design - 15 yearsArt Direction - 12 yearseCommerce - 6 yearsGame Design - 3 years
Collaboration That Works

How to Work with Toptal

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与你选择的人才一起工作，试用最多两周. 只有当你决定雇佣他们时才付钱.

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